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Sunrise Sports & Entertainment Expands Business With Nova Partnership

by Staff Writer / Florida Panthers

SSE to Assist with Programming & Marketing for Nova's University Center Arena

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today a multi-faceted programming and marketing partnership with SMG (Worldwide Entertainment and Venue Management) and Nova Southeastern University for the school's new University Center Arena.

As part of the new partnership, SSE will work with both SMG and Nova Southeastern University to provide marketing and sponsorship services (including the solicitation of naming rights) for the new University Center Arena. SSE will also provide NSU with in-depth access to content, marketing and sponsorship programs associated with the South Florida entertainment scene and sports demographic.

"Sunrise Sports & Entertainment is honored to have the opportunity to expand its portfolio through this unique partnership with Nova Southeastern University," chief operating officer Michael Yormark said. "Through our combined marketing expertise and sponsorship services, I am confident this new arena will quickly become one of the elite on-campus facilities in the country."

"The combination of SMG's arena management experience for universities and venues throughout Florida, in cooperation with our partnership with Sunrise Sports & Entertainment, extends our expertise to manage, program, and market Nova Southeastern's new arena," said Brian Kabatznick, SMG's Vice President of Business Development.

Opening festivities for the 5,000-seat venue are being planned for the fall coinciding with the Nova Southeastern student body returning for the first semester of the 2006-2007 academic year. Nova Southeastern University, with its main campus in Fort Lauderdale, is the largest independent institution of higher education in the Southeast, and the 7th largest nationally.

Headquartered in Philadelphia, SMG provides facility services to 195 venues, in 38 states, Puerto Rico, Mexico, Canada and Europe, controls over 1.5 million entertainment seats worldwide, and manages more than ten million feet of exhibition space.

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