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SSE Unveils Club RED At The BankAtlantic Center

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today Club RED, the all-inclusive, center ice seating area that will debut on July 1, 2012 and be open for all BankAtlantic Center events.

Club RED is a one-of-a-kind premium seating area in the sports and entertainment industry. Richly colored, lavishly adorned and spectacularly designed, Club RED combines the best and most enjoyable aspects of the world’s finest hotels, restaurants and resorts and delivers them in one, all-inclusive arena club – in the best possible location.
More than 25-percent of available memberships have already been sold for Club RED and the best seats are filling up fast. The Club is being supported by a fully-integrated marketing campaign including multiple outdoor billboards throughout South Florida, high-end local events, glossy magazine advertising, a dedicated web site at, and more.
“When you are in Club RED, you are in the heart of the action and part of the most exclusive atmosphere in the history of sports and entertainment venues,” said SSE president & COO Michael R. Yormark. “It’s as close to center stage and center ice as any BankAtlantic Center guest can get. And with its impeccable design, top shelf cuisine, and stylish ambience, there is simply no better place to enjoy a live concert or sporting event.”
Club RED – designed by noted arena architect George Heinlein and his team at 360 Architecture – will be built by all local contractors and vendors. It’s location – at center ice for hockey games and adjacent to the stage for all concert configurations – is unprecedented for an all-inclusive club in the professional sports and entertainment industry. 
Encompassing more than 12,000 square feet, Club RED includes 600-plus seats for all events and encompasses all of section 101, and part of sections 102 and 134, including a portion of the adjacent concourse. Principal construction will begin in mid-February, 2012.
Club RED will also feature multiple premium bar areas and cuisine from Centerplate concessions, and some of South Florida’s best chefs. Additionally, Club RED will remain open late after events, and provide its members with VIP parking, easy ingress and egress, and the best sightlines and live entertainment experience in the industry.
In addition, Club RED is managed and serviced by 360 Premium, a division of Sunrise Sports & Entertainment solely dedicated to providing members with the most elite guest experience in the professional sports and entertainment industry.
Led by Vice President and Managing Director Rick Lassiter, 360 Premium provides guests with the hospitality and service one would expect from the world’s finest hotels, restaurants and resorts, but in an arena club.
“Comfort, class and service are the hallmarks of Club RED,” Lassiter said. “With it’s posh and elegant environment, and the most diverse programming schedule in the region, Club RED is the only place to entertain top clients and impress your guests at a world class sporting event or live concert.”
For information on Club RED memberships, potential members are encouraged to contact Lassiter directly at 954-835-7220 or by e-mail at
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.
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