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SSE Signs Eight New Corporate Partners

by Staff Writer / Florida Panthers

SUNRISE, Fla. – Sunrise Sports & Entertainment today announced that Tanduay Rum, Guy Harvey, Dobel Tequila, One Beat CPR,, Miami Brewing, Santos Sangria and The Bahamas Ministry of Tourism of the Government of the Commonwealth of The Bahamas have signed on as official corporate partners of the Florida Panthers (@FlaPanthers) and the BB&T Center (@theBBTCenter).

“We are excited to welcome these eight new partners to the SSE family,” said President and CEO Michael R. Yormark (@PanthersYormark). “We expect to have a thrilling hockey and concert year and clearly these organizations see the value in partnering with SSE.”

Tanduay Asian Rum is named the official rum of the Florida Panthers and BB&T Center. Tanduay, along with Dobel Tequila and Santos Sangria will be served throughout the arena with Tanduay offering a special in-arena creation, the Panthers Punch.

Located in the old Panther Bar on the Suite Level, Miami Brewing will be developing exclusive craft beers that are only available at the BB&T Center.

Guy Harvey has created a limited edition t-shirt which will be available only at Pantherland and the Iceplex’s store. A percentage of the proceeds from each shirt sold will go to help support the Guy Harvey Ocean Foundation. will receive marketing exposure, catering to the BB&T Center and Panthers widespread international audience.

The Bahamas Ministry of Tourism of the Government of the Commonwealth of The Bahamas will receive an in-ice logo as well as Club RED marketing exposure.

OneBeatCPR will offer first aid and CPR certifications classes at Iceplex as well as special promotions that will involve pre-game certification classes followed by a Panthers game.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers Social Media is powered by Ford - follow us on Twitter and Facebook . Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.

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