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SSE Signs 25 New Strategic Partners

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today it signed 25 new strategic partners, and retained all of its core sponsors, as official marketing partners of the Florida Panthers and the BankAtlantic Center for the 2010-11 NHL season. New clients such as Duffy’s, Party City, The Original Brooklyn Water Bagel Co., Pep Boys, Humana and Isle Casino, and major renewals such as ADT, Broward Health, Guinness, Ford, Patron Spirits, and Gulfstream Park, Inc. committed to SSE during a record-breaking offseason for the company’s sponsorship department.

“At the beginning of every offseason we set a goal as a company to be creative and aggressive when it came to renewing and attracting new partners,” said SSE president & COO Michael Yormark. “Despite the obvious challenges, we remained bullish on the overall value of partnering with a diverse sports and entertainment company such as SSE, and we found that there were many companies that shared our vision. In addition, our strong partnership matrix that drives measurable results and return on investment, has helped us attract new partners, while also retaining our valued core sponsors.”

The total estimated promotional value of SSE’s new sponsorship business – including new partners and enhanced renewals only – is over $8 million annually. With a corporate partner roster of over 130, SSE maintains annual sponsorship revenues exceeding $25 million. As SSE continues to push the envelope with unique and creative brand activation, fans can look forward to a number of new sponsored enhancements at the BankAtlantic Center and the Iceplex including Original Brooklyn Water Bagel Co. concession areas, the new Patron Tequila Platinum Club, a Manny, Moe and Jack bobble-head night from PepBoys, the upgraded Learning Experience Clubhouse for Kids, a refreshed ADT Club, Black Velvet Lounge, and more.
“SSE’s commitment to activating brands, providing marketing solutions and driving measurable results makes its marketing partnerships the best value in South Florida,” said SSE Executive Vice President Pedro Goncalves. “Our clients know when they partner with SSE, we are going to invest in them the same way they invest in us. Our ability to leverage all available resources helps us attract both traditional and non-traditional partners, to raise their overall brand awareness and help them reach their goals and objectives.”

SSE sponsors have the unique advantage of partnering with one of the most comprehensive sports and entertainment companies in the industry, exposing their brands to a diverse audience of over 2.5 million people through an arena – the BankAtlantic Center – that welcomes artists and events across all genres and is regularly recognized as one of the top venues of its kind in the world. In addition to the BankAtlantic Center, the SSE sponsorship department features a host of innovative inventory through the Florida Panthers, Iceplex recreational skating facility, the SSE Media Network and more. SSE’s sponsorship department continues to offer a value and diversity that is unmatched in the sports and entertainment industry.
For more information on corporate partnerships with SSE please contact Vice President of Corporate Marketing Tim Kuhl at 954.835.7329 or by e-mail at
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
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