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SSE Renews Pillar Partner ADT As Presenting Sponsor Of BankAtlantic Center's ADT Club

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that ADT Security Services – the largest provider of electronic security services and a Pillar Partner of SSE – has renewed its presenting sponsorship of the BankAtlantic Center’s ADT Club on the Lexus Club Level through the 2009-10 NHL season. The ADT Club provides fans with a high-end sports and entertainment experience they cannot get anywhere else.

“It is only a natural fit for an innovative and well-respected company such as ADT to continue its association with the most luxurious and recognizable area in our building,” SSE president & chief operating officer Michael Yormark said. “I am confident the ADT Club will continue to provide fans with a one of a kind sports and entertainment experience while also providing ADT with the type of exposure they have become accustomed to.”

“People from all over South Florida and beyond are drawn here to the BankAtlantic Center because of the quality of sports and entertainment that is showcased,” said John Koch, president of ADT North America.  “As a result, this sponsorship has provided tremendous exposure for the ADT brand among existing and potential new customers, especially through its sponsorship of the ADT Club.”

The ADT Club is the featured part of ADT’s multi-year partnership with SSE through the 2009-10 Florida Panthers season. As part of their partnership, ADT installed a comprehensive video surveillance system throughout the BankAtlantic Center in 2007 to help provide a more safe and secure experience for the Center’s visitors and staff. 

“An arena of this stature demands a comprehensive and technologically advanced security installation,” continued Koch.  “ADT worked closely with the BankAtlantic Center to develop a custom solution that is helping bring greater peace of mind to the thousands of spectators who visit this gem in the heart of South Florida every year.”

ADT also sponsors the ‘Defensive Player of the Month/Season Award’ for the Florida Panthers and was the presenting sponsor of a number of community initiatives during the 07-08 season, including the ‘Streetcats Program’ and ‘Safety Nights’ during Panthers home games at the BankAtlantic Center.

ADT Security Services, a unit of Tyco International, is the largest provider of electronic security services to nearly six million commercial, government and residential customers throughout North America. ADT's total security solutions include intrusion, fire protection, video systems, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT's Web site address is

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is consistently a top 20 U.S. venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of the Sinatra Theatre presented by BankAtlantic and three monthly publications: Unrestricted (South Florida and New York) and Panthers Insider.
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