SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the Florida Panthers have launched a channel on YouTube, the leading online video community that allows people to discover, watch and share originally created videos.
"Based on the popularity of GrowlTV on FloridaPanthers.com, now is the perfect time to establish a channel on YouTube and provide even more video content for our online community," said SSE Sr. Vice President of Sales & Marketing Chad Johnson. "I am confident that this relationship will lead to even greater exposure for the Florida Panthers brand and a new dimension of team access for our technologically savvy fanbase."
As an extension of GrowlTV – the Panthers current online video section on FloridaPanthers.com – the Panthers YouTube Channel will offer even more unique content for Panthers fans, as well as members of the YouTube community.
In addition, this relationship will give SSE the ability to encourage fans to create and upload their own Panthers-themed videos based on the team's new advertising campaign, "Florida Panthers hockey – It'll Do That To You."
Fans can access the page at www.youtube.com/user/FloridaPanthersVideo
YouTube is the world’s largest online video community allowing millions of people to discover, watch and share videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is consistently a top 15 worldwide venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic and two publications Unrestricted and Panthers Insider.