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SSE Enjoys Incredible Year Of Growth

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced that the 2009-10 NHL season was highlighted by a landmark ownership announcement and unprecedented growth and success in a number of the organization’s main areas including sponsorship, entertainment, incredible ICE, premium seating, and more.

“I want to sincerely thank all of our fans in South Florida and beyond, our partners and supporters including sponsors, agents, promoters, the National Hockey League, Broward County, the City of Sunrise, the City of Coral Springs and everyone who helped 2009-10 a memorable one at Sunrise Sports & Entertainment,” said SSE president & COO Michael Yormark. “It is your support and encouragement that gives us the inspiration to push this business forward each and every day.”
Some of SSE’s accomplishments over the last 12 months include:
-      The announcement of new Managing Partners Cliff Viner and Stu Siegel and the new company motto: Accessibility. Accountability. Winning Culture.
-      The $10 million expansion of incredible ICE and opening of a new, state of the art practice facility for the Florida Panthers
-      Over $8 million in new sponsorship revenue and over $25 million in current sponsorship revenue annually, including enhanced involvement from Premier Pillar Partner BankAtlantic and new Pillar Partners JetBlue and The Learning Experience
-      A No. 7 national arena venue ranking for the BankAtlantic Center by trade publication Pollstar
-      Sold out premium seating options including the renowned ADT Club and suites on the Lexus Club and Suite Level
-      The unveiling of SSE Media Network
-      The opening of the incredible South Florida Hockey Den Of Honor during a tribute weekend that featured Panthers alumni such as Paul Laus, Brian Skrudland, Scott Mellanby, Mike Hough, Doug MacLean, Chris Wells and more
-      Business of the Year finalist by the South Florida Business Journal
-      Nationwide recognition for the Florida Panthers Locker Room and Drew Rosenhaus marketing campaign
-      The biggest and most diverse entertainment schedule in the business including huge shows like the Jonas Brothers, Taylor Swift, Michael Buble, Eric Clapton, Andrea Bocelli, Jay-Z, Jimmy Buffett, and more
-      The play of young Florida Panthers players including Michael Frolik, Dmitry Kulikov and Jason Garrison, and the steady improvement and leadership of Captain Bryan McCabe and forwards Nathan Horton and Stephen Weiss
-      Incredible holiday hockey crowds including New Year’s Eve vs. the Montreal Canadiens and Thanksgiving week vs. the Pittsburgh Penguins, New York Rangers and the Toronto Maple Leafs
-      The unveiling of the new Panthers third jersey to much fanfare
-      Announcement of the Panthers Pledge and Contract With The Community
-      Continued dedication to community outreach including the Bova Thanksgiving Feast for underprivileged families and the Cooperative Feeding Program
-      Success of Fan Appreciation Day and the “Shirts Off Our Backs” auction
-      Panthers receive the third overall pick in the 2010 NHL Entry Draft
-      The beginning of the Project Unite initiative to elicit the support of SSE’s neighboring communities
-      Launch of the Panthers True Blue season seat renewal campaign
-      The quick, efficient and successful response from the entire Panthers organization to the disaster in Haiti
-      Panthers open the season as part of the NHL Premiere in Helsinki, Finland
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
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