SUNRISE, Fla. – Sunrise Sports & Entertainment announced today the Florida Panthers Offseason presented by JetBlue, the official branding for all Cats offseason news and initiatives.
As part of this fully integrated promotion the name and official Florida Panthers Offseason presented by JetBlue logo will be incorporated in to all Panthers marketing, public relations and media initiatives including press releases, promotional campaigns, television and radio programming, press conferences, community events, FloridaPanthers.com, social media, and more.
The Panthers are heading toward one of the most exciting offseasons in franchise history with the search for a new head coach, the No. 3 overall pick at the 2011 NHL Entry Draft on June 24 in Minnesota, and the most flexibility of any NHL team once free agency begins on July 1.
“As we approach one of the most exciting offseasons in Panthers history, we are thrilled that Pillar Partner JetBlue Airways has agreed to present all of our offseason news, campaigns and initiatives,” said SSE president & COO Michael Yormark. “General Manager Dale Tallon has pledged to provide plenty of news over the next few months, and thanks to this innovative promotion, JetBlue will be a part of every headline we make until opening night next season.”
Examples of other offseason initiatives include the Florida Panthers Blueprint Summer Tour, the Panthers Prospects Developmental Camp, Draft Parties at Duffy’s Sports Grills in Ft. Lauderdale and West Palm Beach, Panthers Patrol appearances, and more.
JetBlue Airways has been a Pillar Partner of SSE, the Florida Panthers and the BankAtlantic Center since 2009. Featured in this fully-integrated partnership is the JetBlue Tarmac outdoor plaza, the JetBlue Tailfin, and more.
JetBlue Airways is New York's Hometown Airline with other focus cities in Boston, Los Angeles, and Fort Lauderdale and Orlando, Florida. In 2010, the carrier ranked "Highest in Customer Satisfaction Among Low-Cost Carriers in North America" by J.D. Power and Associates, a customer satisfaction recognition received for the sixth year in a row. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) and super-spacious Even More Legroom seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise
for details. JetBlue serves 64 cities with 650 daily flights. Later this year JetBlue plans to introduce service to Anchorage, Alaska and Martha’s Vineyard, Mass. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800 538 2583 from the U.S.A., +1 801 365 2525 from Europe, TTY/TDD +1 800 336 5530, or visit www.jetblue.com
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.