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SSE Announces JetBlue Airways’ Pillar Partnership Renewal

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that JetBlue Airways has renewed it’s Pillar Partnership as the Official Airline Partner of the BankAtlantic Center and the Florida Panthers. The JetBlue Tarmac and innovative JetBlue Tailfin will continue to be featured in this fully-integrated partnership which has also added major benefits such as the Florida Panthers Offseason presented by JetBlue and the JetBlue Executive VIP Entrance.

“We are thrilled to continue our partnership with a respected and innovative organization such as JetBlue Airways,” said SSE president & COO Michael Yormark. “The business principles and marketing philosophies that our two companies share have allowed us to create one of the most creative and effective marketing partnerships in the professional sports and entertainment industry.”
“Over the last two years, JetBlue has enjoyed a strong relationship with the BankAtlantic Center and the Florida Panthers, one of the fastest growing franchises in South Florida,” said Marty St. George, senior vice president of marketing and commercial strategy for JetBlue Airways. “This partnership has only strengthened our ties with the Fort Lauderdale community, one of our strongest focus cities that hundreds of crewmembers also call home. We look forward to continued success with this great organization.”
JetBlue’s fully-integrated sponsorship also includes joint marketing promotions and advertising exposure inside the BankAtlantic Center, on the arena’s outdoor marquees and through SSE’s print, radio, television, online and social media assets. The new JetBlue Executive VIP Entrance is located on the northeast side of the BankAtlantic Center and is available to SSE owners, executives, hockey ops personnel, special guests, and more.
In addition, the official Florida Panthers Offseason presented by JetBlue logo continues to be incorporated in to all Panthers offseason marketing, public relations and media initiatives including press releases, promotional campaigns, television and radio programming, press conferences, community events,, social media, and more.
JetBlue is a Pillar Partner of Sunrise Sports & Entertainment and the Official Airline Partner of the Florida Panthers and the BankAtlantic Center.
JetBlue Airways, New York’s hometown airline, has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) and super-spacious Even More Legroom seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit for details. JetBlue serves 66 cities with 700 daily flights. Later this year, JetBlue plans to introduce service to St. Thomas and St. Croix, in the U.S. Virgin Islands, and La Romana, Dominican Republic, subject to government approval. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530, 1-801-365-2583, or visit
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.
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