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SSE Announces Executive Promotions And Reorganization; Recruiting To Begin For New Technology-Based Positions In IT, CRM, Business Analytics, Social Media, And More

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment President & CEO Michael R. Yormark announced today a number of staff related changes including a reorganization of SSE’s executive team, promotions, and a plan to begin recruiting highly-specialized, technology-based positions focused on business trend analysis and fan experience, outreach and cultivation. 
As part of these changes, Lou Partenza has been promoted to Executive Vice President & Chief Financial Officer and Matthew F. Sacco has been promoted to Executive Vice President, Chief Communications Officer & Government Affairs Strategist. 
In addition, SSE will soon begin recruiting for technology-based positions in the areas of social media, CRM, information technology, business analytics and more. Interested applicants should contact the SSE Human Resources Department at
These business operations changes come on the heels of Stanley Cup Champion John Madden joining the organization as a Pro Scout in the hockey operations department. 
“These changes will enable the organization to perform at a higher level as we work relentlessly to win both on and off the ice,” said Yormark. “They will also allow us to focus more on fan outreach and growth, while upgrading the overall guest/client experience during games and events, but also on a day-to-day basis. That said, today’s announcement is just the first step in a process that will also include future promotions and additional strategic hires.”
In his expanded role Partenza will continue to oversee SSE’s finance department and will now be responsible for building operations, human resources, the Iceplex, and more. 
Sacco, meanwhile, will continue to oversee SSE’s communications and government affairs initiatives and will now add broadcasting and legal affairs to his list of responsibilities. 
The Florida Panthers, with recent acquisitions Tim Thomas, Brad Boyes, Tom Gilbert, Ryan Whitney and Krys Barch, open their 20th Anniversary season on Thursday, Oct. 3 at Dallas and christen the new BB&T Center scoreboard during their home opener on Friday, Oct. 11 vs. the Pittsburgh Penguins. 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers Social Media is powered by Ford - follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.
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