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Special VIP Parking for Lexus Owners Continues at BankAtlantic Center

by Staff Writer / Florida Panthers

'Lexus Lot' Will Remain Promotional Mainstay of Partnership

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the South Florida Lexus Dealers will continue to sponsor the 'Lexus Lot' VIP Parking promotion for all BankAtlantic Center events.

The 'Lexus Lot' – the only promotion of its kind in South Florida – encompasses the 250 most convenient parking spots on the BankAtlantic Center property and is available exclusively to Lexus vehicle owners. South Florida Lexus Dealers is an inaugural Pillar Partner and has been a marketing partner of the Florida Panthers and the BankAtlantic Center since the building opened in 1998.

"The renewal of the 'Lexus Lot' promotion not only shows a commitment to our organization, but a commitment to all Lexus owners in the South Florida market," SSE chief operating officer Michael Yormark said. "Lexus has proven to be one of the most aggressive companies in the market, which fits with the foundation of our organization and we are confident we can continue to enhance their visibility through this unique promotion."

Providing additional marketing support for the 'Lexus Lot' is dominant arena signage, the Lexus "Lucky License Plate" promotion during Panthers home games and a dedicated South Florida Lexus Dealers Web Site – complete with directions, a detailed map, and links to individual dealer sites – that can be accessed only through and In addition, Lexus will continue to receive the special benefits associated with the Pillar Partner designation.

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for six years in a row. Lexus and its 218 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates. There are six South Florida Lexus Dealers including: Countyline Lexus, JM Lexus, Lexus of Kendall, Lexus of Palm Beach, Lexus of Pembroke Pines and Lexus of West Kendall.

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