SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the Seminole Tribe of Florida has agreed to a multi-year marketing partnership as a Pillar Partner of the Florida Panthers and the BankAtlantic Center. This fully integrated partnership is highlighted by the presenting sponsorship of the 2006-07 Florida Panthers regular season by Seminole Casino Coconut Creek.
"We are absolutely thrilled to welcome the Seminole Tribe of Florida and Seminole Casino Coconut Creek as a Pillar Partner of Sunrise Sports & Entertainment," SSE chief operating officer Michael Yormark said. "This is the first partnership of its kind for the Seminole Tribe of Florida and we are honored to have the opportunity to market its properties through the Florida Panthers and the BankAtlantic Center."
The Seminole Tribe of Florida owns and operates seven gaming facilities throughout the state, including Seminole Casino Coconut Creek, Seminole Casino Hollywood, Seminole Hard Rock Hotel & Casino Hollywood, Seminole Hard Rock Hotel & Casino Tampa and Seminole Casinos in Big Cypress, Brighton and Immokalee.
"The Seminole Tribe of Florida and Seminole Casino Coconut Creek look forward to a mutually beneficial partnership with Sunrise Sports & Entertainment, the Florida Panthers and the BankAtlantic Center," said Mitchell Cypress, Chairman of the Tribe.
As a Pillar Partner and presenting sponsor of the 2006-07 Panthers season, the Seminole Casino Coconut Creek will be included in all of the team's marketing and advertising materials, including all radio, print, billboard and television mediums. In addition, the Seminole Casino Coconut Creek will receive premier signage placement throughout the BankAtlantic Center, including dasher board, LED and glass fascia signage.
Additionally, Seminole Casino Coconut Creek will be designated as the "Official Florida Panthers Post Game Party Spot."
The Seminole Tribe of Florida will also sponsor the 'Kid's Zone', a current game room and party/meeting area located on the terrace-level concourse of the BankAtlantic Center. Furthermore, both the Seminole Tribe of Florida and the Seminole Casino Coconut Creek will have a significant presence in both Unrestricted and Live On Stage magazines. As part of its magazine presence, the Seminole Tribe of Florida will receive monthly features in both publications, including a Hard Rock Live events calendar in Live On Stage.
As a new Pillar Partner, the Seminole Tribe of Florida joins ADT Security Services, Anheuser-Busch, BankAtlantic, Carls, Carls Patio, Coca-Cola, Comcast, FSN Florida, Lexus, MetroPCS, Office Depot, Spirit Airlines, Southeast Toyota, Southern Wine & Spirits, WCI Communities.
Headquartered on the Seminole Hollywood Reservation, the Seminole Tribe of Florida is a sovereign government and manages reservations in many parts of Florida. In addition to providing essential government services to more than 3,000 members, the Tribe is active in many businesses in addition to gaming. Other business interests include agriculture, tourism, sports and real estate.