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Rip It Becomes Official Energy Fuel of the Florida Panthers and the BankAtlantic Center

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Rip It – a product of National Beverage Corporation, locally headquartered in Plantation – has become the official energy fuel of the Florida Panthers and the BankAtlantic Center. Rip It is currently available at the BankAtlantic Center in a number of flavors including sugar-free.


“We are excited and honored to partner with Rip It and National Beverage Corporation, a local company that, like our own organization, prides itself on its service to the South Florida community,” SSE president & chief operating officer Michael Yormark said. “I am confident that this partnership and its attached promotions will increase the overall awareness of Rip It and help National Beverage Corp. reach their sales and marketing objectives.”

As part of this multi-year partnership, Rip It is the official energy fuel of SSE and is sold at the BankAtlantic during all events. In addition, Rip It receives significant in arena signage, as well as numerous local promotions including “Rip It to Win It” and more.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is consistently a top 20 U.S. venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic and three monthly publications: Unrestricted (South Florida and New York) and Panthers Insider.
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