SUNRISE, Fla. – The Florida Panthers and its parent company Sunrise Sports & Entertainment, LLC announced today that Richard Adler and Charlie Turano have been appointed Executive Vice Presidents. Both will work closely with Executive Chairman Peter A. Luukko and CEO and President Rory A. Babich.
“We are thrilled to have two well respected industry veterans join our team,” said Luukko. “Richard and Charlie bring a wealth of experience in sports and entertainment to our organization. Their leadership and impact on both our business and local community will be outstanding.”
Adler has over 30 years of executive level experience in both sports and entertainment. He served as Feld Entertainment’s Regional Vice President of Sales & Marketing for over 16 years, overseeing events and marketing strategies for their family shows, music division and theater division.
Adler was co-owner and President of the Atlanta Knights and President of the Houston Aeros of the International Hockey League. During his tenure as President, each team won a Turner Cup Championship.
While living in Houston, Adler founded The Adler Group, LLC Texas, a consulting firm that develops sales and marketing strategies for various companies. He also launched new mobile marketing initiatives for Sinclair Broadcasting Group, Clear Channel TV, Post Newsweek and Meredith Broadcasting. Based in Miami, Mr. Adler is the founder of IDEAS Energy Services, LLC and was a Managing Director of DISTINCT Capital Partners.
“The opportunity to work with Peter, whom I have known for over 30 years, was one that I could not turn down,” Adler said. “Peter’s reputation in the sports and entertainment industry is second to none and I look forward to helping our off-ice team make the Florida Panthers a must see on South Florida’s entertainment options list.”
Most recognized as the Co-Founder of Genesco Sports Enterprises in 1994, before selling his stake in 2005, Charlie Turano along with partner John Tatum grew their two-man corporate consulting shop into an industry powerhouse, whose blue chip client roster included Coors, Frito-Lay, MasterCard, Motorola, Pepsi and RadioShack.
Prior to Genesco, Turano started his sports career in the innovative environment of the Dallas Cowboys in 1990. Currently, Turano serves as a Director of Heritage Werks, is a partner at Lombardo Custom Apparel and owns a string of Jimmy John’s sandwich shops. Turano was most recently Executive Vice President at Premier Partnerships and served as a member of the Dallas Stars Ownership Advisory Group in 2013.
“After meeting with the ownership and leadership at the Florida Panthers, I was convinced that we could accomplish something very special,” Turano said. “We meet our challenges head on, we collaborate and we are succeeding every day. I just love it.”