SUNRISE, Fla. – Sunrise Sports & Entertainment and the Florida Panthers announced today they will support the upcoming 2007 NHL Playoffs with a variety of initiatives including watch parties, playoff content on the Florida Panthers team web site, and a playoff-centric marketing campaign. Hockey fans can watch the playoffs live on Versus and NBC starting Wednesday, April 11.
SSE will promote all of its playoff initiatives through a number of media including posters at local hockey rinks including incredibleICE in Coral Springs, content in the weekly SSE Online Newsletter, advertisements in monthly magazines Unrestricted and Panthers Insider, radio spots, and articles on www.floridapanthers.com.
In addition, retired Florida Panthers center Joe Nieuwendyk is the Cats’ official playoff commentator, meaning he will lend his experience and insight to print, radio and television interviews in order to keep the NHL playoffs in the news in South Florida.
incredibleICE – the official practice facility of the Florida Panthers – will air every NHL playoff game live via satellite in its Breakaway Bar & Grill. With daily drink specials, nightly raffles, hi-definition televisions and more, the Breakaway Bar & Grill is your playoff headquarters.
In addition, all of the Panthers’ Cats Cookouts at the BankAtlantic Center will double as playoff watch parties, with complimentary food and drinks for potential season ticket holders. The first Cats Cookout of the summer is scheduled for Thursday, April 26 with special guests including future Hall of Famer Joe Nieuwendyk and other Panthers personalities.
For fans looking to get all the playoff news and information they can handle on the web, log on to www.floridapanthers.com. With playoff blogs from Nieuwendyk and NBC/Versus play-by-play man Dave Strader, expert picks from radio personalities “Red Deer” Randy Moller and Steve “Goldie” Goldstein, as well as weekly features and interviews with former Panther players, floridapanthers.com will keep fans going Cup crazy all postseason long.
For even more playoff content, fans can also log onto www.nhl.com
or sign up for the weekly SSE Online Newsletter, which will feature playoff recaps, schedule reminders and more.