SUNRISE, FL – Sunrise Sports & Entertainment announced today that JetBlue Airways has renewed its partnership as the Official Airline Partner of the BankAtlantic Center and the Florida Panthers, adding the naming rights of the team’s training facility and sponsorship of the Cats’ practice jersey to its list of sponsorship elements.
The partnership renewal was announced today inside the newly named Florida Panthers “JetBlue Training Facility” at the Saveology.com Iceplex in Coral Springs. Representatives from JetBlue and the Florida Panthers were on hand to announce the new JetBlue Training Facility and unveil the JetBlue patch on the Florida Panthers’ practice jersey, which will be used for all practices and pregame skates during the 2012-13 season.
“JetBlue has been an incredible partner for SSE and we are thrilled to renew our relationship with them while adding unique elements such as the JetBlue Training Facility and the sponsorship of the team’s practice jerseys,” said SSE president & COO Michael R. Yormark. “Our parallel business principles have allowed both companies to create one of the most inventive and applicable marketing relationships in the sports and entertainment industry and we are excited to continue growing this exciting partnership.”
“JetBlue is proud to renew its multi-year sponsorship with the Florida Panthers and the BankAtlantic Center,” said Lisa Borromeo, director brand management and advertising at JetBlue. “Hundreds of our crewmembers call South Florida home; it is at the core of our operations and our hearts and what better way to show this than supporting this major sports franchise and venue, which Floridians enjoy as much as they do flying with JetBlue.”
At the BankAtlantic Center, the JetBlue Tarmac and the JetBlue Tailfin will continue to be featured at the arena as part of the fully-integrated partnership. JetBlue will also work with the Panthers to utilize the JetBlue Training Facility for a number of youth hockey and children’s recreational initiatives throughout the NHL season.
JetBlue’s fully-integrated sponsorship also includes joint marketing promotions with SSE, advertising inside the BankAtlantic Center, as well as the arena’s outdoor marquees and SSE’s print, radio, television, online and social media assets. Additionally, JetBlue will continue to have a presence at the JetBlue Executive VIP entrance, located on the northeast side of the BankAtlantic Center, as an entrance for SSE owners, executives, hockey operations personnel, special guests, and more. JetBlue is a Pillar Partner of SSE and will also continue to receive the exposure and benefits associated with the Pillar Partner designation.
JetBlue Airways, New York’s Hometown Airline, has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) and super-spacious Even More Legroom seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 71 cities with 750 daily flights. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530, 1-801-365-2583, or visit www.jetblue.com.
The Panthers are set to open the 2012-13 season Oct. 13 against the Tampa Bay Lightning and will raise a Southeast Division Championship banner in a pre-game ceremony. Select lower-bowl season tickets are available for as low as $30 now by calling 954-835-PUCK or clicking to FloridaPanthers.com and single-game tickets will be on sale later this summer.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BankAtlantic Center is one of the top ranked venues of its kind in the world.