SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the Florida Panthers new marketing campaign, “Feel The Growl”, will launch Monday, Sept. 28 and will feature a comprehensive media package including exposure through print, radio, television, outdoor, interactive and more.
Designed in conjunction with Hi-Voltage Advertising of Boca Raton, the new campaign is meant to engage fans with the “feeling” of attending a Florida Panthers game at the BankAtlantic Center for as little as $10. South Florida hockey fans are already “feeling” the Panthers value proposition as season ticket renewals and new business are pacing ahead of last year.
“Pete Gary and the creative minds at Hi-Voltage Advertising have come up with an incredible campaign that truly captures the passion, energy and intensity of Florida Panthers hockey,” said Panthers executive vice president Pedro Goncalves. “Through these advertisements, fans will get a short glimpse of what it’s like to ‘experience’ the action and excitement of a Florida Panthers game at the BankAtlantic Center.”
“There’s nothing like going to a hockey game. When you’re sitting in those seats [at the BankAtlantic Center] you feel every slapshot, every check and every goal. That is what we wanted to capture in this campaign ,” explained Pete Gary, President of Hi-Voltage Advertising. “The Panthers have been amazing throughout the entire process. They’ve made our lives easier. And what’s easier than trying to show the thrill of a Panthers game.”
Hockey fans and casual sports fans will “Feel The Save” from Tomas Vokoun, “Feel The Shot” from David Booth, “Feel The Check” from Keith Ballard and “Feel The Growl” from the Panthers, through an innovative and wide-ranging media plan that will peak in the lead-up to Opening Night, Oct. 10.
In addition, the “Feel The Growl” theme and logo will be featured during the in-game presentation aspects of Panthers home games at the BankAtlantic Center. The campaign will also be featured on the SSE Media Network through the Panthers YouTube, Facebook and Twitter sites and on FloridaPanthers.com.
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. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.