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Panthers Fully Activate “Next Season. Guaranteed.” New Business Campaign

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today the Florida Panthers’ new business campaign for the 2011-12 NHL season “Next Season. Guaranteed.” has been fully activated through print, radio, television, online, social media, printed collateral and internal media outlets (see attached).

“While pro sports labor issues continue to make headlines, the Florida Panthers and the BankAtlantic Center are guaranteed to be open for business next Fall,” said SSE president & COO Michael Yormark. “For companies and individuals looking to be involved in professional sports and entertainment next year, we’re a sure bet.” 

The Panthers’ campaign – an extension of their “Good Time Guarantee” campaign – specifically targets potential new business customers including full, half and mini-plan season tickets, premium seating (suites and ADT Club), and sponsorship sales.  

“Through this campaign we are also reminding fans and potential partners that we guarantee the best live sports experience in South Florida,” Yormark said. “Through this campaign we are ensuring that any potential new ticket buyers and clients know we’re guaranteed to be back this fall with the next stage of Dale Tallon’s blueprint.”

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually the BankAtlantic Center welcomes more than two million guests each year.
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