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Panthers COO Yormark Is An "Usher For A Day"

by Staff Writer / Florida Panthers

New Program Leads To Better Customer Service At The BankAtlantic Center

SUNRISE, Fla. – During the Florida Panthers win over the Tampa Bay Lightning on Friday night, Sunrise Sports & Entertainment COO Michael Yormark took a break from his normal duties to take part in the new "Usher for a Day" program at the BankAtlantic Center.

Yormark led off this new customer service enhancement program by spending most of the Panthers-Lightning game ushering fans to their seats and tending to any needs, questions or concerns they had during the game.

"Our organization has worked extremely hard to enhance our fans overall entertainment experience at the BankAtlantic Center," Yormark said. "Frankly, we have made a point of exploring every possible option in improving our customer service. While, the 'Usher for a Day' program is certainly one of the more creative and successful options we've come up with, it is just part of our continued overall mission to be the most fan-friendly organization in professional sports."

The "Usher for a Day" program is designed to give SSE staff members a first hand look at the guest experience, ultimately leading to improved customer service throughout the BankAtlantic Center. Staff members participating in the program are given the opportunity to work side-by-side with SSE's support services team and pinpoint areas for change and improvement.

In addition to Yormark, General Manager and Vice President of Building Operations Brett Stefansson has already participated in the program.

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