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Panthers Continue To See Red As VPX And Redline Join SSE As Official Marketing Partner

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that VPX Sports Nutrition has joined the organization as an official marketing partner of the Florida Panthers and the BankAtlantic Center. Featured in this fully-integrated, multi-year partnership is prominent exposure for Redline Xtreme Energy Drink through BankAtlantic Center concession sales, on-site advertising and distribution, and more.

The partnership is the first sports team and arena venue sponsorship for VPX and is believed to be the biggest and most comprehensive energy drink sponsorship deal in the National Hockey League.
“We are thrilled to welcome VPX and Redline to the SSE family of marketing partners,” said SSE president & COO Michael Yormark. “After the launch of our ‘We See Red’ campaign, it’s appropriate for us to partner with a company like VPX that counts passion, energy and commitment as some of their core values.
“It’s all about ‘red’ at the Florida Panthers right now”
VPX/Redline CEO Jack Owoc said, “The entire VPX/Redline organization is teeming with excitement over the news of our alliance with the Florida Panthers and BankAtlantic Center. We are going to rock the ‘We See Red’ campaign all across South Florida. We want to energize our community with our award winning and University proven Redline Xtreme energy drink and provide nourishment and hydration with our Coco Fit beverage. We will have 14 Redline Xtreme Fitness models at every event providing free samples and product education at all BankAtlantic Center events including NHL games and concerts. We are serious about elevating the experience of every person that attends a BankAtlantic Center event.”           
As part of this partnership, Redline Extreme Energy Drink will be available at BankAtlantic Center and Iceplex, while VPX will receive significant in-arena signage and exposure through all of SSE’s internal media assets including television, radio, online, print, social media and outdoor.
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
VPX Sports Nutrition was founded back in 1993 with one goal in mind: To produce the highest-grade sports nutrition supplements on the market, for serious individuals who were willing to pay slightly more for a product that works and delivers on its promise. VPX continues to update and release new nutrition products, proudly maintaining its distinction as the "Frontrunner in Sports Nutrition Pharmacology".
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.
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