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Panthers Announce Grand Re-Opening Of Original Brooklyn Water Bagel Co. At The Iceplex On Saturday

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the Original Brooklyn Water Bagel Co. will celebrate the Grand Re-Opening – under new management – of it’s store inside the Iceplex in Coral Springs by offering complimentary bagels to guests between 10-11 a.m. this Saturday, Sept. 10.

Brooklyn Water Enterprises Inc. President, CEO & Founder Steven Fassberg, SSE President & COO Michael R. Yormark and Iceplex Vice President & General Manager Jeff Campol will be handing out bagels to patrons on Saturday morning, which also marks the start of Florida Panthers rookie camp. Bagels are in a limited supply.
“Having recently brought the Iceplex location under corporate management and made significant changes to the overall service, we are excited for this Saturday’s Grand Re-Opening,” said Fassberg. “We know that a large number of hockey players, figure skaters, recreational skaters, families and Panthers fans are looking forward to the enjoyment and convenience of Brooklyn Water Bagel returning to the Iceplex.”
“The Original Brooklyn Water Bagel Co. is back and better than ever at the Iceplex,” said Yormark. “And just to make sure all of the Iceplex’s guests and skaters know that the best bagels in South Florida are back in Coral Springs, we’re handing out free bagels on Saturday morning, right in time for Panthers rookie camp.”
The Original Brooklyn Water Bagel Co.’s Coral Springs location is part of a fully-integrated marketing partnership with SSE, which also includes a location inside the BankAtlantic Center and exposure in-arena and through all of SSE’s internal media assets.
The Original Brooklyn Water Bagel Co. is expanding quickly, with franchise opportunities existing throughout South Florida. For more information on franchises, log on to
Fassberg began developing the concept for real New York water bagels in June of 2004, and has been working diligently full time for the last two years on the development of the franchise model, menu items, operating procedures, and food delivery systems.  He has fully tested every aspect of the operational franchise model, and has had the benefit of some of the best and brightest minds in QSR who have helped shape the model to perfection. His vision for The Original Brooklyn Water Bagel Company franchise model was derived from 25 years of experience in the worlds of restaurant and finance.
As anyone who has ever been in the New York area knows, Brooklyn bagels have a unique taste and quality. Over many decades, there have been countless attempts, even by experienced New York bagel bakers, to recreate a true "New York bagel" in other cities around the country. However, no matter how valiant the effort, no one has successfully re-created a true New York bagel until now. The one ingredient with the greatest effect has been missing, which is authentic New York water. The purity, quality and temperature of New York City's world renowned water completes the perfect recipe for bagels, and replicating the New York water to make the perfect New York bagel has become the holy grail of bagel bakers outside of New York. With this technology, The Original Brooklyn Water Bagel Company can firmly state that, “it’s all about the water.”
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.
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