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Panthers And Rosenhaus Come To Terms On Season Ticket Pricing For 2009-10

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment and Rosenhaus Sports jointly announced today that the Florida Panthers and super agent Drew Rosenhaus – representing Cats fans in the club’s new marketing campaign – have come to terms on a new season ticket pricing structure for the 2009-10 NHL regular season. The new pricing structure is highlighted by the incredible value of a $35 lower level season ticket and a $7 upper level season ticket. Limited seats are available at both price points, which include parking, so fans are encouraged to call 954.835.PUCK now for more information. Concession prices at the BankAtlantic Center will also remain flat for the 2009-10 season.

“The Panthers’ willingness to ‘negotiate’ their season ticket pricing structure means that Cats fans won’t have to ‘show the money’ – or at least too much of it – to experience NHL hockey during the 09-10 season,” Rosenhaus said. “When you consider that for just $35 a game, you get admission, parking and special player-related benefits, that’s a super value courtesy of the super agent.”
With the goals of building an even more exciting atmosphere at the BankAtlantic Center, increasing affordability, and ensuring that every South Florida sports fan has an opportunity to experience Panthers hockey, the club has re-priced virtually every section of the arena with at least 11 of 14 sections seeing a price decrease for full, half and mini season ticket packages. Single game ticket pricing will be released in the coming months.
In addition, the 2009-10 season will also see the unveiling of the Panthers Locker Room seating section located in the lower bowl end zone (sections 105-114, rows 18-28) and priced at $35 per game for full season ticket buyers. (Half season and mini plans are also available, ask for details and prices). The Panthers Locker Room will be a special themed section in which fans will become part of a player’s fan club and may receive benefits such as merchandise, pre- or postgame autograph sessions, birthday and holiday cards from players, access to special sections of, a learn to skate clinic, and more. The sections – on the “shoot once” end of the lower bowl – will be player branded, potentially with a new paint scheme, banner system, interactive area and more. The players representing the sections will be chosen through a special online poll on
The organization will also unveil a new all-inclusive club, the Premier Lounge, which encompasses the first four rows of the BankAtlantic Center’s premium lower bowl and features an exclusive branded dining and lounge location. The Premier Lounge not only gives fans an incredible viewing experience, but also the opportunity to eat, drink and relax between the action at a new, exclusive-access lounge at center ice on the BankAtlantic Center’s event level.
“The goal of our new pricing structure is to create a consistently exciting atmosphere for our fans and players at the BankAtlantic Center,” said SSE president & COO Michael Yormark. “We understand that in South Florida we are competing with the beach, nightlife, movies, concerts and more, in addition to other sports teams. For that reason, we added new experiential seating options and adjusted our pricing structure to make attending Florida Panthers games easy and affordable, so as to allow our most passionate fans to come to as many games as possible, and to encourage casual fans to sample our product on a more regular basis. There is also a deep and diverse set of purchasing options that can meet the needs of any sports fan.”

Florida Panthers Full Season Ticket Pricing Structure:
  08/09 Prices 09/10 Prices
1st Row $207 $207
Panther Club - Rows 2-4 $132 $115
Premium Lower Sidelines $92 $82
Premium Plaza Middle $82 $72
Premium End Zones $72 $70
Lower Bowl Sidelines $77 $65
Plaza Middle $67 $60
Lower Bowl End Zone (Shoot 2x) $50 $50
Lower Bowl End Zone (Locker Room) $50 $35
Lexus Club $60 $55
Mezzanine $42 $38
Sideline Balcony $25 $25
Goal Zone $17 $12
Terrace $9 $7

Facts and Figures:
- Concession prices will remain flat for the 2009-10 NHL regular season and new, bargain-priced options will be introduced
- $7 ticket is the lowest season ticket price in BankAtlantic Center history
- $35 is the lowest lower bowl season ticket price in BankAtlantic Center history
- All Panthers tickets include parking, making it the most affordable live sports experience in South Florida
- Convenient Panthers start times will remain at 7:30 pm (weekdays) and 7 p.m. (weekends) presented by BankAtlantic
- Previously renewed fans that are affected by this price change have already been contacted by the organization.
- In an effort to simplify the overall pricing structure and maintain consistency of value, the team will implement only a very limited number of promotional offers throughout the 2009-10 NHL season.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.
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