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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment and Hi-Voltage Advertising of Boca Raton announced today the new Florida Panthers marketing campaign for the 2010-11 NHL season.

This fully integrated campaign appeals to the passionate and emotional experience and party atmosphere of Panthers home games at the BankAtlantic Center. From the moment Panthers fans enter the BankAtlantic Center parking lot (for free), to puck drop, to the in-game action, to intermission, to the last exciting minutes of the third period, to the final buzzer, to the postgame celebration – Cats hockey represents an incredible, fun experience for fans of all ages, and the entire family.
The campaign, which was developed by Hi-Voltage president Pete Gary and his team, will be activated through television, radio, online, outdoor, print, in-arena and through the SSE Media Network. Activation begins today with radio spots entitled, “Playground.”
“Florida Panthers hockey at the BankAtlantic Center is unique in that it captivates fans through both the action on the ice and the excitement of the in-arena experience,” said Panthers president & COO Michael Yormark. “There is no doubt that Cats hockey provides the best entertainment value and most fun sports atmosphere in South Florida. During the 2010-11 season, the real party is at the BankAtlantic Center.”
“I’d also like to commend Pete Gary and his staff at Hi-Voltage for capturing the essence of that party experience through all of their radio and television spots and advertising designs.”
"Our goal at Hi-Voltage was to create a commercial featuring the entertainment experience for the first-timer to the diehard hockey fan,” said Gary.  “We wanted to showcase the fun, excitement and party atmosphere of being at the BankAtlantic Center for a Panthers game, whether it was with your family or with your friends for a night out.”
As part of the new campaign launch, the Panthers are encouraging fans to bring their friends to the party with a “Buy One, Get One Half Off” offer on season ticket plans (full, half & mini) that will run from now until June 25, the day of the 2010 NHL Entry Draft. To take advantage of the special offer call (954) 835-PUCK.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
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