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Panthers and FOX Sports Florida Reach Multi-Year Extension

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that FOX Sports Florida has signed a multi-year extension with the Florida Panthers as the official television rights holder for Panthers hockey. As part of the agreement, FOX Sports Florida will increase its number of regular season broadcasts to over 70 games in 2009-10 in addition to select playoff games.

“We are very excited to renew our partnership with FOX Sports Florida and to continue to receive exceptional television coverage of Florida Panthers hockey,” said SSE president & chief operating officer Michael Yormark. “As a team, we feel our best days are ahead of us and FOX Sports Florida’s top notch production quality and coverage will undoubtedly help us continue to expand our viewership in the tri-county area and beyond. This partnership also gives us an opportunity to create an integrated media platform for advertisers and sponsors.”

“We are pleased to be continuing our long-term partnership with the Florida Panthers,” said Steve Liverani, Senior VP/GM of FOX Sports Florida and Sun Sports.  “The Panthers are an outstanding organization with passionate and loyal fans and we look forward to expanding our telecast schedule and continuing to provide South Florida viewers with season-long coverage of their hometown team.”

As part of the partnership, the Panthers will take a lead role in sponsorship development for Panthers game coverage, as well as shoulder programming, on FOX Sports Florida. In addition, the hockey club will have the opportunity to develop additional Panthers programming with more details on this partnership to be announced in the coming months.

“We knew that adding more game broadcasts to the schedule was important to our fans,” Yormark said. “Thankfully, FOX Sports Florida was willing to work with us to give our fans what they asked for and expand the overall schedule.”

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic and two publications Unrestricted and Panthers Insider.
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