The Florida Panthers today unveiled plans for their latest sales and marketing initiative Panera with the Panthers, which will begin on Tuesday, June 5 at the Panera Bread Sunrise location (13815 West Sunrise Boulevard) at 6:30 p.m. Panera with the Panthers is a multi-faceted program that will utilize team executives along with Panthers players and coaches to reach out to Panthers fans, in order to discuss with them the value of being a season seat holder, as well as our off-season strategy for next year.
“Through this new initiative we will invite non-renewed and former season seat holders, along with those fans who may be interested in purchasing tickets to join us for breakfast, lunch or dinner at anyone of Panera Bread’s 15 South Florida locations,” Panthers chief operating officer Michael Yormark said. “We understand that our fans have busy schedules during the summer, so we wanted to give them a variety of options to meet with our staff, as well as some of our players, in order for them to learn more about what we have to offer for next season.”
Panera with the Panthers is part of the Panthers All-Access Program, which has put Cats players face-to-face with fans all year long. Panthers D Mike Van Ryn will be on hand at the inaugural Panera with the Panthers to sign autographs and meet with fans. Select Panthers players, along with General Manager & Head Coach Jacques Martin and Assistant General Manager Randy Sexton will be on hand at future Panera with the Panthers events.
“Panera Bread has been a wonderful partner of the Panthers and we appreciate their tremendous support with this program,” Yormark said. “We plan to continue to host Panera with the Panthers at their various store locations all summer long. Our players continue to graciously volunteer their time for all our off-season events, as we continue to be the model franchise for player-fan accessibility in South Florida.”
The Panthers have scheduled two additional Panera with the Panthers later this month that will take place on June 19 (Boca Raton) and June 26 (Coral Springs). To learn more about Panera with the Panthers please call (954) 835-PUCK.
Panera Bread has been recognized as one of Business Week's "100 Hot Growth Companies." As reported by the Wall Street Journal's Shareholder Scorecard in 2006, Panera Bread was recognized as the top performer in restaurant category for one-, five- and ten-year returns to shareholders. Today, there are 937 Panera Bread bakery-cafes in 36 states including 15 in South Florida.