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Local Businesses Win Chance To “Name” incredible ICE Through New Florida Panthers Promotion

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced a new promotion in which a local South Florida business can win the right to put its name on the Florida Panthers Official Practice Facility – incredible ICE in Coral Springs – for one year.

For just the price of four lower level season tickets, excluding the Florida Panthers Locker Room, to the 2009-10 Florida Panthers season, a local business will be automatically entered to win the naming rights sponsorship of incredible ICE and all of its accompanying activation.

“This is an innovative and unprecedented promotion in major professional sports, and one that is designed to give local businesses the rare opportunity to get major media exposure through the Florida Panthers organization,” said SSE president & COO Michael Yormark. “In addition to being the Panthers official practice facility, incredible ICE gives South Florida one of the top recreational skating facilities in the country. It’s only fitting then, that local South Florida businesses will have the opportunity to put their name on the building for just the price of season tickets.”
Lower level season tickets are currently available at $42 per game, while the total promotional value of the naming rights sponsorship for incredible ICE is estimated at over $300,000. To participate in this promotion fans can call 954.835.PUCK or log on to for more information. Incredible ICE recently completed a $10 million expansion, adding a third sheet of ice and a state-of-the-art training facility for the Panthers, making it one of the top facilities of its kind in North America.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.
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