SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Lexus has entered a multi-year agreement, acquiring the official naming rights to the BB&T Center’s all-inclusive, center-ice seating area. The space will be rebranded under the title of “Club Lexus”.
Lexus will also be the presenting sponsor for the arena’s North and South VIP entrances.
“We are thrilled to partner with a recognizable, premium brand like Lexus to host one of our premier seating areas,” said Florida Panthers Executive Chairman Peter Luukko. “We are confident that Club Lexus will continue to provide an excellent experience to our guests for all Panthers hockey games and live events.”
Encompassing more than 12,000 square feet, Club Lexus includes 600-plus seats for all events and encompasses all of section 101, and part of sections 102 and 134, including a portion of the adjacent concourse.
"We are very excited for the official opening of Club Lexus at the BB&T Center, said Jason Cropper, General Manager, Lexus Southern Area. "We hope this exclusive and unique viewing experience for guests of the BB&T Center, along with our continued designation as Official Luxury Vehicle of the Florida Panthers, highlights Lexus’ commitment to South Florida.”
Club Lexus is a one-of-a-kind premium seating area in the sports and entertainment industry. Combining the best and most enjoyable aspects of the world’s finest hotels, restaurants and resorts, Club Lexus delivers them in one, all-inclusive arena club.
Club Lexus also features multiple premium bar areas and cuisine from Centerplate concessions, and some of South Florida’s best chefs as a part of the Florida Panthers Guest Chef Program. Club Lexus will remain open late after events, and provide its members with VIP parking and the best sightlines and live entertainment experience in the industry. For a menu and schedule of upcoming Guest Chefs, please visit FloridaPanthers.com/GuestChef for further information.