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Improved Panthers Pass Back For 2nd Year

by Staff Writer / Florida Panthers

The Florida Panthers announced today that the Panthers Pass is back for its second year with a host of new and improved discounts and benefits at the BankAtlantic Center and through many of the Florida Panthers’ business partners. The Panthers Pass is a unique program –exclusively available to all season seat holders, suite holders and sponsors – in which members receive premier discounts that they cannot get through any other “coupon” channels.


“The Panthers Pass is an innovative program that received tremendous feedback during its first year,” SSE chief operating officer Michael Yormark said. “In light of its unbelievable success, we’ve decided to continue the Panthers Pass program with even more aggressive discounts and benefits for our fans to take advantage of.”


Last season Panthers Pass members were treated to deep discounts at a number of different businesses including Panera Bread, Spirit Airlines, Comcast, HouseWall Garage Systems, Papa John’s, Sziro Jewelry, Miami Subs and more.


This year, members will have even better discounts with those returning partners, as well as new premium discounts with Norwegian Cruise Lines, the Seminole Tribe of Florida, Don Carter Tamarac Lanes, Sean John clothing, Sea Escape and more.


In addition, members will continue to receive the best discount available at Pantherland, with more benefits and discounts to be announced over the remainder of the summer.


SSE will also continue to promote the Panthers Pass through a fully integrated marketing campaign that includes in-arena and outdoor signage, print, radio and television advertising, in-game presentation, as well as our weekly SSE newsletter and our publications – Live On Stage, Unrestricted, and Panthers Insider. Additionally, fans can identify a participating Panthers Pass partner by checking the database on or by the blue-colored Panthers Pass sticker at every participating location.

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