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HoneyBaked Ham Renews Partnership With SSE

by Staff Writer / Florida Panthers

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that HoneyBaked Ham, an Atlanta-based company, has renewed its multi-year marketing partnership with the Florida Panthers and the BankAtlantic Center beginning with the 2006-07 Florida Panthers season.

"HoneyBaked Ham is the premier company of its kind in the South Florida market," SSE chief operating officer Michael Yormark said. "We are extremely pleased to have them back as a partner and look forward to helping them enhance their visibility throughout the South Florida market."

As part of this partnership, HoneyBaked Ham will serve its products throughout the BankAtlantic Center's dining facilities and will receive extensive signage throughout the building. HoneyBaked Ham will also sponsor a series of business summits designed to promote its gifting and catering offerings to the corporate community. In addition, HoneyBaked Ham will sponsor the 'Hamboni' at incredibleICE, the official practice facility of the Florida Panthers.

"HoneyBaked Ham is proud to continue our relationship with the Florida Panthers," Franchise Marketing Manager Brett Campbell said. "We are excited about the 2006-2007 season, as well as the business opportunities our partnership brings."

The HoneyBaked Ham Company was founded by Harry J. Hoenselaar in 1957. Mr. Hoenselaar's family still owns the company, carrying on its tradition. Today, each fresh ham is prepared with Mr. Hoenselaar's 20-step method using only the highest ingredients. Mr. Hoenselaar also invented the spiral-slicing machine still used today to slice The Authentic HoneyBaked Ham. The HoneyBaked Ham Company has more than 400 stores across the nation.

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