SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Gold Coast Beverage Distributors – a longtime partner of SSE and the largest beer distributor in Florida – has become a Pillar Partner and the exclusive malt beverage provider of the Florida Panthers and the BankAtlantic Center.
Through Gold Coast, BankAtlantic Center concession areas will feature a large portfolio of malt beverage options including Heineken, Miller Lite, Coors Light, Pabst Blue Ribbon, Yeungling, Guinness, Smirnoff Ice and more.
“We are thrilled to announce that longtime partner Gold Coast Beverage Distributors is now a Pillar Partner of SSE,” said SSE president & COO Michael Yormark. “Gold Coast’s large portfolio of malt beverage options will continue to be available to all BankAtlantic Center guests and we are excited to continue this mutually beneficial partnership for many years to come.”
“Over the years we have built a great relationship with Michael Yormark and the SSE team,” said Eric Levin, President, Gold Coast Beverage Distributors. “Each year we have seen our business grow due to their excellent management, creative growth strategies and leadership in world class events. This year, Gold Coast Beverage is excited to offer Panther fans an even larger selection of imported and domestic beer brands such as Heineken, Newcastle, Guinness, Coors Light, Blue Moon, Yuengling and Pabst.
“These high quality brands are a natural fit for the Bank Atlantic Center and their customers. We look forward to a great hockey season and many more years of partnership with SSE, a true ‘Pillar’ in the South Florida community.”
In addition to concession area distribution and Pillar Partner designation exposure, Gold Coast and its associated brands will also receive exposure through in-arena signage, radio, television, print, outdoor, and more.
Gold Coast Beverage Distributors is the largest beer wholesaler in Florida and one of the largest beer distributors in the United States. Gold Coast is located in Southeast Florida, and it’s territory covers Palm Beach, Broward, Miami-Dade and Monroe counties. Gold Coast has been in operation since 1946 as a beer and water wholesaler, and in 1996, the company was purchased by the current owners, who have taken Gold Coast to the next level, both in sales volume and professionalism.
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. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.