FORT LAUDERDALE, Fla. (Jan. 5, 2018) - FOX Sports Florida and the Florida Panthers jointly announced today the launch of a new interactive marketing campaign for aimed at engaging fans for the remainder of the 2017-18 season. Titled 'Follow the Hunt,' fans watching on FOX Sports Florida, will have the opportunity to win prizes by entering a broadcast prompted code on http://www.thebbtcenterfanzone.com/, beginning during tonight's game vs. the Detroit Red Wings.
'Follow the Hunt' joins the 'One Territory' campaign in uniting Panthers fans online and inside the BB&T Center as the team begins the new year. The campaign was developed by Vinik Sport & Entertainment Management Program students at the University of South Florida as part of their FOX Sports University project. FOX Sports University is a partnership initiative that has teamed with over 40 prestigious academic and athletic institutions since launching in 2008.
The program, which has reached more than 5,000 students, is designed to provide real-world experience to graduate and undergraduate students, while developing a pipeline of innovative ideas for FOX Sports properties. FOX Sports challenges students with semester-long case studies which are timely and relevant to the company's business needs. FOX Sports U tasks students to develop solutions - products, concepts and campaigns - that have the potential to be executed across FOX Sports businesses, giving students the opportunity to see what it takes to make their ideas come to life. FOX Sports executives and on-air broadcasters take part in the education process, giving the practical element to learning whereby students produce research, campaigns and concepts for FOX Sports.
About FOX Sports Florida / FOX SPORTS SUN
FOX Sports Florida & FOX Sports Sun are the regional television homes of the Orlando Magic, Tampa Bay Rays, Miami Heat, Miami Marlins, Tampa Bay Lightning and the Florida Panthers. The regional sports networks have been fixtures in the homes of sports fans throughout the Sunshine State for over 20 years. Today, the networks combine to produce more than 700 live sporting events and over 300 studio based and original programs year round. FOX Sports Florida and FOX Sports Sun are committed to making a positive impact in the communities we serve by engaging our audiences and providing award winning TV and web coverage of Florida's hometown sports teams. For more information, channel listings and how you can get involved with FOX Sports Florida / FOX Sports Sun, visit www.foxsportsflorida.com.