SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the Florida Panthers will celebrate their 20th Anniversary Season during the 2013-14 NHL campaign with a wide-ranging set of initiatives that will officially launch on NHL Entry Draft day, Sunday, June 30.
The Panthers 20th Anniversary Celebration will include a commemorative logo, a host of fan recognition and interactive opportunities, tributes to loyal and passionate Cats fans including original season seat holders, visits from heroes of the Panthers’ past, special giveaways and collectible merchandise, a themed in-game presentation with the new center-hung scoreboard as the centerpiece, and more.
Panthers media partners such as FOX Sports Florida and Sports Radio WQAM will also fully support the Cats 20th Anniversary Campaign during broadcasts, shoulder programming, etc.
The details of the 20th Anniversary Celebration will be announced on Draft Day with the campaign running throughout the entire 2013-14 Florida Panthers season.
“The Florida Panthers 20th Anniversary Season is going to be a special one for our fans, partners, supporters, staff, players, coaches, and the entire South Florida community,” said SSE President Michael R. Yormark. “From the franchise’s inception, to the 1996 Eastern Conference Championship, to our most recent Division title, there is a wonderful history that we are excited to celebrate, while also honoring our incredible fans for two decades of loyal and passionate support.”
The Panthers will support the 20th Anniversary Season campaign with a fully-integrated marketing and public relations plan including print, radio, television, outdoor, online and through social media.
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