SUNRISE, Fla. - The Florida Panthers announced today that they have signed Quarterback D'Eriq King as part of the Panthers' first-of-its-kind NIL program. In becoming the Panthers first 'FLA Athlete' King becomes the country's first collegiate athlete to sign an NIL agreement with a professional sports team.
The Florida Panthers recently became the first U.S. major professional sports team, and first in the National Hockey League, to establish an NIL program that provides college athletes the opportunity to profit from their name, image and likeness.
As part of the endorsement, King will appear at Panthers games and events and work closely with the Panthers digital and social media teams to produce content to engage fanbases across South Florida.
Additionally, King will work with the Panthers to develop a merchandise collection, co-branded art and his own exclusive BB&T Center concession menu item, which will be available at all Panthers home games and events for the upcoming season.
"We are thrilled to welcome D'Eriq to Panthers Territory as our first 'FLA Athlete," said Chief Strategy Officer Sam Doerr. "D'Eriq is a superstar both on and off the field and we are excited to reach and engage South Florida sports fans in new ways through this collaborative partnership."
King already has NIL agreements with College Hunks Moving Company, Murphy Auto Group, Dreamfield, The Wharf and Panini America.
This is just the start for the Florida Panthers 'FLA Athlete' program which will expand to include more student athletes attending school in Florida. Learn more at FloridaPanthers.com/AthletesWanted.
Learn how you can join Panthers Territory today! Call 954-835-PUCK, click here or visit FloridaPanthers.com/TerritoryMemberships for more information or to book a private tour of BB&T Center.
With construction now fully underway, the Florida Panthers' FTL War Memorial Auditorium will debut in 2022 as the team's new state-of-the-art practice facility and a vibrant sports, entertainment, and community recreation hub in Fort Lauderdale's Holiday Park. The revitalized community destination will continue to serve as an honored tribute to local military heroes. For the latest updates, visit www.ftlwarmemorial.com and follow @FTLWarMemorial on Twitter, Instagram, and Facebook.