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Florida Panthers Announce Partnership with Truly Hard Seltzer

Truly Named 'Official Hard Seltzer of the Florida Panthers'

by Florida Panthers / @FlaPanthers /

SUNRISE, Fla. - The Florida Panthers today announced a multi-year partnership with Truly Hard Seltzer As part of the partnership, Truly has been named 'official hard seltzer of the Florida Panthers.'

"We're excited to partner with The Boston Beer Company to bring Truly Hard Seltzer to BB&T Center," said Panthers Senior Vice President Shawn Thornton. "Hard Seltzers have grown incredibly popular among hockey fans and we're proud to offer the Truly beverage at our concerts, hockey games and special events."

Truly Hard Seltzer can now be found in select clubs, concession areas and bars throughout the BB&T Center.

"We can't think of a better beverage for Florida Panthers fans to sip on all season long than Truly," said Lesya Lysyj, CMO of The Boston Beer Company. "If there's anything Floridians know, it's about needing refreshment when the temperature ticks up, and we can't wait to share an ice cold Truly with fans this season."

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About Truly Hard Seltzer

First released in 2016, Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of fruit and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in 13 delicious styles. To learn more about Truly Hard Seltzer, visit

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