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Dillard's and SSE Partner for First Time

by Staff Writer / Florida Panthers

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Dillard's, a nationwide retail department store, has signed a new marketing partnership with the Florida Panthers and the BankAtlantic Center beginning with the 2006-07 Florida Panthers season.

"We are excited to partner with Dillard's, one of the premier retail department stores in the country," SSE chief operating officer Michael Yormark said. "Their South Florida footprint is consistent with ours and we are excited to market the Florida Panthers and the BankAtlantic Center through their 9 tri-county locations."

As part of this partnership, the 'Dillard's All-Stars Program' will allow Florida Panthers players to hold promotional appearances and autograph sessions at Dillard's locations in South Florida during the 2006-07 regular season. In addition, Dillard's will sponsor a "gift with purchase" promotion where customers may receive tickets to a BankAtlantic Center event, tickets to a Sinatra Theatre show, or Panthers merchandise with a Dillard's purchase.

"Dillard's is proud to begin this successful partnership with SSE and the Florida Panthers," said Director of Special Events Dawn Zachman. "We feel this partnership will greatly increase our visibility in the South Florida market bring us a significant amount of new clientele."

Dillard's Inc. is among the nation's largest fashion apparel and home-furnishings retailers with annual revenues in excess of $7.8 billion. The stores sell merchandise from some of the world's leading designers, such as BCBG Max Azria, Emmanual and ABS by Allen Schwartz, as well as Dillard's exclusive brands including Antonio Melani, Gianni Bini and TanJay. Founded in 1938 as a single store in Nashville, Ark., the company has grown to more than 300 stores in 29 states.

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