Cold Stone Will Offer Special In-Game Promotion
SUNRISE, FL - Sunrise Sports & Entertainment announced today that Cold Stone Creamery will be the official cake of the BankAtlantic Center and the Florida Panthers.
As the official cake, Cold Stone Creamery Signature cakes will be available in the private suites for all events. In addition, anyone celebrating a birthday at a Panthers game will be invited to pick up a special gift certificate to their favorite Cold Stone location. As part of this partnership, Cold Stone will sponsor in-game birthday announcements on the BankAtlantic Center video board.
"Cold Stone Creamery is excited to be a part of the BankAtlantic Center and the Florida Panthers team," said Ruth Spiegel, president of Cold Stone's South Florida co-op. "The BankAtlantic Center is overflowing with first-class entertainment, and many reasons to celebrate with a Cold Stone cake."
The partnership was facilitated by On the Ball Marketing, Cold Stone's agency of record.
Besides managing Cold Stone's relationship with the BankAtlantic Center, On the Ball has been retained by Cold Stone's South Florida co-op to develop other strategic marketing programs, such as a corporate cake program that will be available to other building sponsors. In addition, the agency has initiated a partnership between Cold Stone and Spirit Airlines, another team and building partner, to include trip giveaways and opportunities for Spirit customers to receive special offers from Cold Stone when they book flights online.
Cold Stone offers the freshest ice cream, handcrafted daily in each store and customized by combining a variety of mix-ins on a frozen granite stone. Cold Stone Creamery Signature Cakes are the perfect complement to office parties, birthday parties and celebrations. At Cold Stone, it's always a great day for ice cream.