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Celsius Becomes Official Calorie Burning Drink Of Panthers and the BankAtlantic Center

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Celsius has joined the company as the Official Calorie Burning Drink of the Florida Panthers and the BankAtlantic Center. Featured in this multi-year, fully integrated marketing partnership is Panthers in-arena host Randi Ross as the “Celsius Girl”, assisting in increasing product awareness and supporting in-arena and market-area promotions, as well as product availability at the BankAtlantic Center.

“SSE is thrilled to partner with Celsius – the original calorie burning sparkling beverage,” said SSE president & COO Michael Yormark. “Through this unique marketing partnership which includes innovative benefits such as the ‘Celsius Girl’ in-arena host, I am confident that we can help Celsius exponentially increase its market share in the South Florida region.”

“We are extremely proud to be a part of the Florida Panthers family and to be a part of all of the exciting events happening at the BankAtlantic Center,” said Celsius chief operating officer Jeff Perlman. “This is an exciting time for Celsius as we grow distribution and awareness. Our partnership with Sunrise Sports & Entertainment enables us to reach the dynamic South Florida market and support the growing number of retailers who believe in our brand.”

In addition to in-arena signage, Celsius will be available for purchase at multiple BankAtlantic Center concession areas including food courts, the ADT Club, the AvMed All-Star Café, the Patron Tequila Platinum Club and at incredible ICE skating facility in Coral Springs. Celsius will also be the presenting sponsor of Florida Panthers Ladies Nights at the BankAtlantic Center (minimum of two games), and will have the opportunity to do product sampling in the ADT Club and other areas, create a promotional “gift with purchase” at Panthers retail locations, and more.

Celsius, the Original Calorie Burning sparkling beverage, was created by a dedicated team of experts united by a strong commitment to science, nutrition and the consumer. It was important that Celsius be shown to work effectively.  In fact, Celsius launched into the marketplace in June 2005 after completing a clinical study validating its calorie burning benefits. Since then three additional clinical studies have been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing a sustained energy boost.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.

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