BSD will increase points of sale in arena beginning April 27th
SUNRISE, Fla. – Sunrise Sports & Entertainment and the BankAtlantic Center announced today that the Bud Select District – a new Anheuser Busch-branded point of sale area outside section 111 on the plaza level – will open for business beginning on April 27.
"The addition of the Bud Select District is the perfect way to improve accessibility and convenience for Anheuser Busch and its BankAtlantic Center customers," Sunrise Sports & Entertainment chief operating officer Michael Yormark said. "It's just another example of the things we're doing at the BankAtlantic Center to better service our fans and create additional points of sale for our partners."
SSE worked directly with Anheuser-Busch to create the Bud Select District and improve the access and visibility of their product lines. The BSD will replace a merchandise stand previously located outside section 111, and will be a point of sale for all Anheuser-Busch products available in the BankAtlantic Center.