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Baptist Health South Florida Partners With SSE, Florida Panthers And BB&T Center

by Staff Writer / Florida Panthers

SUNRISE, Fla. –Sunrise Sports & Entertainment announced today that Baptist Health South Florida and Doctors Hospital have signed a multi-year partnership with the Florida Panthers and the BB&T Center. Featured in this partnership is designation for Doctors Hospital Center for Orthopedics & Sports Medicine as the “Official Sports Medicine Providers of the Florida Panthers and the BB&T Center.”

Dr. John Uribe, who serves as Medical Director for the Center for Orthopedics and Sports Medicine will also be the Panthers Medical Director.

“We are thrilled and honored to welcome Baptist Health to the SSE family of marketing partners,” said SSE president Michael R. Yormark. “Baptist Health’s decision to form a multi-year partnership with SSE is indicative of our organization’s ability to deliver measurable results and increase brand awareness through highly customized and innovative relationships like this one.”

“We are very excited to continue our partnership with the Florida Panthers,” said Doctors Hospital CEO Nelson Lazo. “As a national leader in orthopedics and sports medicine, it’s a natural fit for Doctors Hospital to support this top-notch team and the BB&T Center. This partnership reinforces Baptist Health's commitment to wellness and prevention, and we look forward to many successful and healthy seasons for both the players and fans alike.”

In addition to having significant signage at BB&T Center, Baptist Health and Doctors Hospital will also receive exposure at the Panthers JetBlue Training Facility at the Iceplex, through SSE’s various internal media outlets including television, radio, print, and online, and more. The Panthers grassroots department will also support this partnership through Panthers REDvolution tour stops, Stanley C. Panther mascot appearances, etc.

Doctors Hospital, recognized nationally for its Center of Excellence in Orthopedics & Sports Medicine, is part of Baptist Health South Florida, the largest faith-based, not-for-profit healthcare organization in the region. In addition to Doctors Hospital, Baptist Health includes Baptist Hospital, South Miami Hospital, Baptist Children’s Hospital, Baptist Cardiac & Vascular Institute, Homestead Hospital, Mariners Hospital, West Kendall Baptist Hospital and Baptist Outpatient Services. Baptist Health Foundation, the organization's fundraising arm, supports services at all hospitals and facilities affiliated with Baptist Health.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers Social Media is powered by Ford - follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.

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