SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that, as part of an effort to increase exposure for its integrated partners, ADT Security Services will hold the naming rights for the BankAtlantic Center’s Private Club on the Lexus Club Level beginning with the upcoming NHL season. The ADT Club will give fans the high-end sports and entertainment experience they have come to expect, with a number of new enhancements and is the featured part of ADT’s extension with SSE through the 2009-10 Florida Panthers season.
“We are extremely excited to have the ADT name on our most exclusive area at the BankAtlantic Center,” SSE chief operating officer Michael Yormark said. “It is clear, based on their recent extension and this new enhancement, that ADT views the BankAtlantic Center as a cornerstone of their marketing initiatives in the South Florida region.”
“ADT will use its presence at the ADT Club in part to showcase its new Custom Home services to the Club’s loyal patrons. ADT recently launched its Custom Home division to cater to customers with more complex security needs, for instance the need for home video surveillance or the ability to monitor a second or vacation home. This is an area of growth for our business and has been very well received in the South Florida market,” said John Koch, president of ADT North America.
Also new for this season, visitors to the BankAtlantic Center will benefit from a comprehensive video surveillance system recently installed by ADT throughout the venue to help provide a safer more secure experience for the Center’s visitors and staff. The newly enhanced security platform employs a combination of the latest technologies including sophisticated cameras that allow the BankAtlantic Center’s security team to view live video of the arena and its premises at any time. The BankAtlantic Center’s security system is also monitored 24-hours a day at ADT's world class Customer Monitoring Centers.
“People from all over South Florida and the country are drawn here to the BankAtlantic Center because of the quality of sports and entertainment that is showcased, said Koch. “An arena of this stature demands the most comprehensive and technologically advanced security protection available, and ADT was honored to develop a video monitoring solution to better protect this gem in the heart of South Florida.”
ADT will also continue to sponsor the ‘Defensive Player of the Month/Season Award’ for the Florida Panthers and will be the presenting sponsor of a number of community initiatives including the ‘Streetcats Program’ and ‘Safety Nights’ during Panthers home games at the BankAtlantic Center.About ADT Security Services
Celebrating its 132nd anniversary, ADT Security Services, a part of Tyco International, is the largest provider of electronic security services to nearly six million commercial, government and residential customers throughout North America. ADT’s total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT’s Web site address is www.adt.com
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is consistently a top 20 U.S. venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of the Sinatra Theatre presented by BankAtlantic and three monthly South Florida publications: Live On Stage Credentials, Unrestricted and Panthers Insider.