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Bally Total Fitness Joins SSE As Official Sponsor

by Staff Writer / Florida Panthers

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Bally Total Fitness has joined the company as an official sponsor.

As part of this partnership Bally Total Fitness will receive LED signage and murals at the entrances to select men's and women's restrooms during all BankAtlantic Center events.

In addition, Bally Total Fitness and SSE will team together in a unique promotion where any person that signs up for a Bally membership during a designated promotional period will be registered to win special prizes such as an all-expense paid trip to a Florida Panthers road game or backstage passes to a BankAtlantic Center event. Bally Total Fitness has 15 South Florida locations. To find the one nearest you please visit

"Partnering with the Bank Atlantic Center and the Florida Panthers increases the awareness of Bally Total Fitness throughout the South Florida Region where we operate 15 facilities," said Steve Butler, Area Vice President of Bally Total Fitness. "Our members and their guests will benefit from this new alliance through promotional items and activities at our clubs. Bally will also gain access to potential members that attend Bank Atlantic Center events."

"Bally Total Fitness is a leader in their industry," SSE chief operating officer Michael Yormark said. "The combination of SSE and Bally Total Fitness is a perfect match. We look forward to activating our brand and using promotional programs to drive traffic through both the BankAtlantic Center and local Bally facilities."

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