SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that longtime sponsor Anheuser-Busch has renewed its multi-year marketing sponsorship with the Florida Panthers and the BankAtlantic Center. Anheuser-Busch has been a sponsor of SSE and its Budweiser and Bud Light brands have been prominently visible throughout the BankAtlantic Center since the building opened in 1998.
“It is indicative of SSE’s ability to service and activate brands that Anheuser-Busch has chosen to renew its sponsorship,” said SSE president & COO Michael Yormark. “It is also a testament to SSE’s high stature in the entertainment industry, as well as professional sports, that a company such as Anheuser-Busch has remained a sponsor for over a decade. Simply put, Anheuser-Busch is one of the world’s most renowned and recognizable brands and we are thrilled to continue our mutually beneficial relationship with them.”
“For more than ten years Anheuser-Busch has been proud to have its beer brands aligned with the Florida Panthers and a great sports and entertainment venue in the BankAtlantic Center,” said Dan McHugh, vice president, Media, Sponsorship and Activation, Anheuser-Busch. “As South Floridians come out to cheer on the Panthers, we are pleased to have our best-selling beers, Budweiser and Bud Light, represented throughout the arena.”
As part of this sponsorship, Bud Light will receive significant in-arena signage including dasher boards, an in-ice logo, the visiting player’s tunnel, Zamboni tunnel and more.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in Fortune magazine’s Most Admired Global Companies list in 2009. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.