SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Patrón Tequila has renewed and enhanced its fully-integrated marketing partnership with the Florida Panthers and the BankAtlantic Center. The centerpiece of the multi-year agreement is “The Patrón Lounge” branded club on the BankAtlantic Center’s Lexus Club Level, overlooking the south end zone.
The Patrón Lounge, which was previously situated in a non-rink/stage view location, is open to all BankAtlantic Center guests on game and event nights and features incredible sightlines, enhanced food and beverage options, common areas, and dynamic branding for Patrón Tequila.
Patrón will also be the presenting sponsor of SSE’s pre-event VIP parties, in addition to other business-to-business and corporate hospitality functions.
“We are thrilled and excited that a premium brand such as Patrón Tequila has decided to renew and enhance their partnership with SSE,” said SSE president & COO Michael Yormark. “The new location of the Patrón Lounge – overlooking the south end zone – will exponentially increase their in-arena brand exposure, while providing an incredible new branded destination for BankAtlantic Center guests.”
“We’re proud that Patrón is so closely associated with such a terrific arena, and one of the best professional sports organizations in the country,” said John McDonnell, COO of Patrón Spirits. “I know from living in South Florida how loyal people are to hockey, and our partnership with SSE has proven to be a great way for us to share in the excitement of the sport, and all the events that take place at BankAtlantic Center.”
In addition to The Patrón Lounge, Patrón will continue to receive full-integrated exposure through all of SSE’s marketing assets including the BankAtlantic Center’s main lobby, inner bowl, through the Growl game program, Panthers Insider magazine, FloridaPanthers.com, BankAtlanticCenter.com, social media and the entire SSE Media Network.
The Patrón Spirits Company was created with the singular vision of producing the world’s highest-quality spirits. With its portfolio of Patrón tequilas and liqueurs, Pyrat Caribbean rums, and Ultimat ultra-premium vodka, the company has consistently set the standard for ultra-premium products in the spirits industry. For more information, please visit www.patronspirits.com
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.