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RELEASE: Puljujarvi, EOCF team up on Bison King shirt fundraiser

Net proceeds from sales with be donated to the Edmonton Oilers Community Foundation in support of the Friends of Elk Island Society

by Press Release /

EDMONTON, AB - ICE District Authentics and the Edmonton Oilers Community Foundation are pleased to announce the pre-order sales launch of Jesse Puljujarvi Bison King T-shirts.

Net proceeds from shirt sales with be donated via the EOCF to the Friends of Elk Island Society, which proudly supports conservation, research, education and recreation in Elk Island National Park, including wood bison conservation. Elk Island National Park east of Edmonton is currently home to North America's oldest herd of purebred wood bison.

Fans can pre-order exclusively on with shirts shipping to customers in early February. Limited inventory is available with a retail price of $34.99 CAD.

Puljujarvi is also donating all royalties to support the effort. The Finnish forward has enjoyed a productive season to date with 10 goals and 13 assists in 28 games.

An early October visit to Elk Island National Park and a picture posted to his Instagram story with his dog Jaffa and a wood bison in the background led to the winger being nicknamed "Bison King" by Oilers fans. Puljujarvi also wore a Bison King costume to the team's Halloween party.

The EOCF will host an online 50/50 raffle in January 2022 to support the initiative.

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