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Levi’s Stadium Provides Tech Blueprint

by Chris Wescott / Edmonton Oilers

Rogers Place touts itself as the soon-to-be most technologically enabled sports facility in North America. When the Edmonton arena opens its doors in 2016, fans will be treated to an unsurpassed level of engagement with technology at the forefront.

In order to earn its self-proclaimed title as the top-tech dog, Rogers Place will be taking a page or two from Levi’s Stadium, home of the NFL’s San Francisco 49ers.

Rogers Place will provide fans with an experience never before seen in Canada

Located in Santa Clara, CA, Levi’s Stadium is a class above the rest when it comes to NFL venues. “We understood from the ground up that Levi’s Stadium needed to be infused with the latest that technology has to offer,” said Brano Perkovich, Managing Director of New Ventures for the San Francisco 49ers.

The design team for Levi’s Stadium took into account the need to reach fans at virtually every touchpoint. From the moment you pull out of the driveway on your commute to the stadium, you are connected.

A mobile app allows fans to get directions to the stadium and surrounding parking lots. The app can direct you to the closest gate to your seats and your tickets are already loaded onto your mobile device.

“The focus has been on features that add value to the fan experience,” Perkovich said. “We spent a lot of time thinking about what does the fan experience look like today and how can we use technology to enhance it? What are the key pinpoints that an average fan, as they come to Levi’s, will want one day?”

Enhancing the experience. That’s what Perkovich said is the main focus of creating such a technologically advanced venue. “We want to make sure that the experience our fans get is unsurpassed.”

In addition to helping fans get quickly in the door and to their seats, the mobile app can order food to either be picked up at an express stand or delivered right to any seat in the building.

Perkovich said they make roughly 2,000 deliveries a game, which take approximately six to nine minutes per order. “When you think about the V.I.P. treatment, we give that to the entire stadium,” he said.

Another key wish of those building Levi’s Stadium, which opened in July of 2014, was to make it the most “connected” venue amongst a growing list of new-age sports and entertainment hubs.

Courtesy: San Francisco 49ers

The stadium allows all 70,000+ visitors to connect to Wi-Fi and 4G networks. The stadium contains 1,200 access points with 600 serving the 45,000-seat lower bowl. There is one Wi-Fi router to serve every 100 seats, each spread throughout the stadium.

“We generally off-load between 2-2.5 terabytes of data. That’s almost twice as much as was used in the last Super Bowl,” Perkovich said.

Can this be the kind of connectivity that Edmonton Oilers fans can expect when they attend games at Rogers Place? That appears to be the plan.

The new arena will have an extensive infrastructure to bring the latest and greatest technology to customers and will be fully wired for high-speed Wi-Fi. In addition to an advanced Wi-Fi setup and an unprecedented 13-year telecommunications deal with Rogers Communications, the arena will have the latest in other technologies as well, including one of the largest high-definition centre-hung scoreboards in the NHL and NFL.

Oilers fans will also be able to watch in-game highlights and stream video from unique camera angles within Rogers Place, enhancing the action on the ice.

While Levi’s Stadium has provided a blueprint and starting point for Rogers Place, Oilers fans can soon look forward to having one of the most technologically enabled sports and entertainment facilities right in their backyard.

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