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XM / NHL All-Star Fan Balloting, Presented by 2K Sports begins November 13

NHL.com @NHL
Fans can vote globally online; U.S. fans also can vote via Verizon Wireless

NEW YORK – For the second consecutive year, the NHL-All Star Fan Balloting process will be entirely digital.  From Nov. 13 through Jan. 2, fans around the world can “Vote Now, Vote Often” for the Eastern and Western Conference All-Star starters for the 2008 NHL All-Star Game online at NHL.com. In addition, U.S. fans also can cast votes through Verizon Wireless cell phones.

Spezza
XM, which airs every NHL game for every team as the exclusive satellite radio network of the NHL, is the Title Sponsor and 2K Sports, a leading publisher of current and next generation sports video games including NHL® 2K8 featuring Ottawa Senators center Jason Spezza, returns as the Presenting Sponsor.

The NHL will promote the “Vote Now, Vote Often” campaign across the NHL All-Star Fan Balloting print, radio, online and wireless advertising platform.

NHL broadcast partners VERSUS (U.S.), RDS (Canada) and NASN (Europe) will team up with the NHL to deliver a comprehensive and global on-air presence to All-Star Fan Balloting. Each broadcast partner will provide unique, in-game “Vote Now, Vote Often” features, broadcast promos and online direct links to the NHL All-Star Fan Balloting section on NHL.com.

“Due to the tremendous response from our fans around the world during last year’s All-Star balloting, the completely digital platform is back,” said Brian Jennings, NHL Executive Vice President, Marketing. “Our fans will have the ability to cast their votes for the starting NHL All-Star line-up as often as they like.”

The XM/NHL All-Star Fan Balloting, Presented by 2K Sports section on NHL.com will feature an interactive ballot, showcasing players with video clips, photos and virtual video game highlights created from in-game NHL® 2K8 footage.  Residents of the United States and Canada who vote will be able to register for a chance to win a variety of daily prizes, including XM XpressRC radios with three months of free service, 2K Sports games, autographed 2008 NHL All-Star jerseys and shop.NHL.com gift certificates.

One grand prize winner will receive a trip for two to attend the 2008 NHL All-Star Game in a private suite, joined by former NHL players and brought to you by XM.  Additionally, each registered voter will automatically qualify to receive a 14-day free trial of XM Radio Online.

Select NHL arenas and team practice facilities and the NHL Powered by Reebok Store in New York City will feature NHL.com voting kiosks.

NHL Member Clubs will activate local “Vote Now, Vote Often” campaigns, supporting their balloted players.

The 2008 NHL All-Star Weekend in Atlanta will feature live national broadcasts of the Dodge/NHL SuperSkills event on Saturday, Jan. 26 and the NHL All-Star Game on Sunday, Jan. 27 on VERSUS in the United States and CBC and RDS in Canada. NASN and other international broadcasters will provide live coverage of both the Dodge/NHL SuperSkills event and the NHL All-Star Game to more than 115 countries and territories in Europe.  NHL RADIO on Westwood One will provide exclusive, national radio coverage which can be heard on stations around the United States and Canada as well as on XM Satellite Radio's NHL Home Ice and NHL.com.



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