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Wireless content offered to fans attending Face-Off Rocks 2008 @NHLdotcom
NEW YORK - Fans who attend the NHL Face-Off Rocks 2008 season-opening viewing party and concert starring Def Leppard at Fox Theatre on October 9th in Detroit will receive free Def Leppard and NHL Face-Off Rocks 2008 branded event content direct to their Bluetooth & Wifi enabled mobile devices.

“This gives Def Leppard and the NHL the opportunity to reach our fans together,” said Def Leppard guitarist Phil Collen. “Rockzimity has been a great interactive addition to our shows.”

Ace Marketing & Promotions Inc will create ROCKZIMITY hot spots at key areas around Fox Theatre. When fans with Bluetooth & Wifi enabled devices enter a hotspot, they will receive a message asking them if they want to receive exclusive and free co-branded content from the NHL and Def Leppard, including NHL Face-Off Rocks wallpaper and a special NHL-version of the band’s “C’mon, C’mon” music video.

“Our Proximity Marketing technology is compatible with over 1000 mobile devices, so it’s sure to be a great experience for everyone,” said Matt Gaines, Ace Marketing & Promotions Senior Vice President.

Michael Trepeta, President of Ace Marketing, added ”We thank the fans of Detroit for making our recent Def Leppard event a great success. And we look forward to of the NHL Face-Off Rocks event.”
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