Skip to main content

Headlines

Wireless content offered to fans attending Face-Off Rocks 2008

NHL.com @NHL
NEW YORK - Fans who attend the NHL Face-Off Rocks 2008 season-opening viewing party and concert starring Def Leppard at Fox Theatre on October 9th in Detroit will receive free Def Leppard and NHL Face-Off Rocks 2008 branded event content direct to their Bluetooth & Wifi enabled mobile devices.

“This gives Def Leppard and the NHL the opportunity to reach our fans together,” said Def Leppard guitarist Phil Collen. “Rockzimity has been a great interactive addition to our shows.”

Ace Marketing & Promotions Inc will create ROCKZIMITY hot spots at key areas around Fox Theatre. When fans with Bluetooth & Wifi enabled devices enter a hotspot, they will receive a message asking them if they want to receive exclusive and free co-branded content from the NHL and Def Leppard, including NHL Face-Off Rocks wallpaper and a special NHL-version of the band’s “C’mon, C’mon” music video.

“Our Proximity Marketing technology is compatible with over 1000 mobile devices, so it’s sure to be a great experience for everyone,” said Matt Gaines, Ace Marketing & Promotions Senior Vice President.

Michael Trepeta, President of Ace Marketing, added ”We thank the fans of Detroit for making our recent Def Leppard event a great success. And we look forward to of the NHL Face-Off Rocks event.”
View More

The NHL uses cookies, web beacons, and other similar technologies. By using NHL websites or other online services, you consent to the practices described in our Privacy Policy and Terms of Service, including our Cookie Policy.