NEW YORK (AP) -What if there's another Ottawa-Anaheim series?
Three years after a Stanley Cup finals game matched the lowest rating ever for a prime-time program on NBC - sports or otherwise - the NHL just had its highest-rated game in 36 years.
It's a rare feat in a fractured era of TV viewership, when established sports often draw significantly lower ratings than just a decade ago. Wednesday's decisive Game 6 earned a 4.7 rating, more than quadrupling the 1.1 for Game 3 of the Senators-Ducks series in 2007.
The NHL proved just how popular it can be when it gets a compelling matchup between two large-market, traditional teams. And just in time for it to negotiate new TV contracts: The deals with NBC and Versus expire after next season.