TAMPA, Fla. - The Tampa Bay Lightning is cutting season ticket prices, with some 4,000 seats available for just US$239 for the 2009-10 season.
Lightning season-ticket packages will range from US$5.69 to US$85.69 a game. In contrast, the Maple Leafs' price range for next season is C$38 to $187.
The Lightning, who have started sending out season ticket renewals for the 2009-10 campaign, are cutting prices for nearly 90 per cent of the St. Pete Times Forum seats, most by eight to 12 per cent, the team said in a release.
On average, season ticket prices are decreasing by 10 per cent. Half-season and 10-game mini-plan prices are decreasing as well.
"With one of the biggest arenas in the National Hockey League, a difficult economic time facing our fans and team performance not where we hoped it would be, we know the right thing to do is to decrease prices in many of the areas," Oren Koules, owner and governor of the Lightning, said in a statement.
"We continue to be very bullish about our future, excited for the organization and for our fans as we move forward. We hope these price structures, along with the cornerstones we have in place for our future growth on the ice, energize our fans for next season."
The team reclassified nearly 1,300 upper level seats, slashing the price for the season from $1,199 to $239. Combined with those that were available at that price this season, nearly 4,000 or one-fifth of the arena seats will be available for $239 a season.
Other upper level seating prices will be cut by 20 per cent. Some lower and club level seats will decrease in price by six to 12 per cent for the season.
In addition to the price reductions, the Lightning are offering an eight-month payment plan for ticket-buyers, allowing payment to be spread out.