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St. Louis to host fifth annual NHL Exchange @NHL
NEW YORK – NHL Exchange, the annual retail trade show of the National Hockey League, is taking over the arena floor of the Scottrade Center, home of the St. Louis Blues®, from Wednesday, July 7 through Thursday, July 8. While retail sales are vital to clubs' year-round revenue streams, the NHL Exchange provides NHLlicensees, retailers, and representatives from all 30 NHL clubs the opportunity to explore the emerging consumer product and retail trends for the upcoming season and the chance to focus on Brand NHL for the entire show.

Now in its fifth year, the NHL Exchange helps League partners prepare for the upcoming season through a series of in-depth information sessions that attracts more than 250 NHL licensees, retailers and club merchants from the US and Canada over the three-days. Topics that will be covered in this year's Exchange include evergreen and seasonal merchandising strategies, understanding the tribal nature of our passionate NHL Fans, club and sponsor perspectives on upcoming season, and counterfeit prevention.

"We are thrilled to engage and help prepare our many business partners for the upcoming season with the information and tools that will help them reach their business goals," said Brian Jennings, NHL Executive Vice President of Marketing. "Coming off a successful 2009-10 season, we are looking to continue this great momentum into the next year."

Those attending the event will hear from special guest speakers, including St. Louis Blues CEO Peter McLoughlin and Greg Stubblefield, Executive Vice President and Chief Strategy Officer, Enterprise Holdings, the Official Rent-A-Car of the NHL. Attendees also will have the opportunity to tour the Anheuser-Busch's flagship brewery. Anheuser-Busch is the brewer of Bud Light, the Official Beer of the NHL.

"The NHL Exchange is the pinnacle marketing event as we prepare for the new season. We are excited to meet with NHL teams, sponsors and retailers as we debut our 2010-11 season product line," said John Killen, President & COO, WinCraft Sports, a 33 year licensee of the NHL.
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